Share a Coke.
Share a feeling.
CLIENT — Coca Cola
ROLE — Art Direction, Illustration
CATEGORY — Concept, Brand
To create uplift and spark connection in this day and age where human beings are so connected yet so disconnected. Singing the universal language of Emoticons, the campaign is encouraging millennials to express themselves via emoticons on Coke cans and bottles.
(Campaign was first launched in Vietnam)
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