Hi, nice to meet you. My name is Xian.

A place where I am 100% professional

Where I document the processes

Day dreams put down in gouache

As an avid creative problem-solver and storyteller, I get my hands dirty during the research process; challenging the boundaries of digital technology, to craft experiences that is rooted in human insights, needs and desires. I believe that by placing people at the heart of the design process, I can deliver meaningful, easy and engaging user experiences when interacting with brands.

Beyond my working desk, I spend my time inventing characters with my pencils and gouache paints; embracing travel experiences that become measurable in the way that pursuits like music and literature are. They can take you to a place, or they can take you to that place. While possessing a fear of the unknown is a most natural disposition, it continues to be true that access to a colourful existence requires one’s willingness to embrace what is likely to be both uncomfortable and unexpected.

I dream to save the world, take life seriously and make my mum proud.

If you are still interested in having a cup of coffee with me or throwing mails to me across the cloud, please do not hesitate to get in touch.

User Experience
User Research
User Interview
User Testing
UX Strategy
UI Design
Art Direction