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ask sora – a consumer chatbot

ask sora – a consumer chatbot
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flow

flow
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ishopchangi

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singapore polytechnic

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OCBC explorer

OCBC explorer
BE READY FOR EVERY ONE OF YOUR ADVENTURES
SGX investor roadmap

SGX investor roadmap
SGX INVESTOR ROADMAP

Be ready for every one of your adventures.

CLIENT — OCBC Bank
ROLE — Concept, Art direction, illustratoin
CATEGORY — Brand, Social

The primary objective of this campaign is to communicate the importance of buying a travel insurance and create awareness that OCBC does offer comprehensive travel insurance which caters to their needs.

The greatest adventures are the ones you never expect. It’s what makes travelling unique for everyone. It’s what gives us great stories to tell. Instead of trying to stop the unexpected, we should be prepared.

We create a unique personality on social to engage the users and get them ready for every one of their adventures. LUGGY - The explorer who cautiously goes where no one has ever gone before. Over protective. Over prepared. Extra safe. Caught between wanderlust and fear of the unknown. Worries in a mock-serious, exaggerated, unbelievable way. More than just a cute mascot - a unique personality on social.

Explorer-portfolio-1_02Explorer-portfolio-1_02
Explorer-portfolio-1_03Explorer-portfolio-1_03
Explorer-portfolio-1_04Explorer-portfolio-1_04
Explorer-portfolio-1_05Explorer-portfolio-1_05
Explorer-portfolio-1_06Explorer-portfolio-1_06
Explorer-portfolio-1_08Explorer-portfolio-1_08
Explorer-portfolio-1_07Explorer-portfolio-1_07
Explorer-portfolio-1_09Explorer-portfolio-1_09
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More selected projects

ask sora – a consumer chatbot

ask sora – a consumer chatbot
User Experience, User Research, Strategy, Art Direction
flow

flow
User Experience, User Research, Mobile Application, UI Design
AXS m-Station

AXS m-Station
User Experience, User Research, UI Design
ishopchangi

ishopchangi
User Experience, User Research, Web Design, UI Design, UX Strategy
singapore polytechnic

singapore polytechnic
User Experience, Web Design
coca cola

coca cola
Share a Coke. Share a Feeling.
silverlake axis

silverlake axis
Webdesign
GAX branding

GAX branding
Branding
SGX education

SGX education
Brand, social
OCBC explorer

OCBC explorer
BE READY FOR EVERY ONE OF YOUR ADVENTURES
SGX investor roadmap

SGX investor roadmap
SGX INVESTOR ROADMAP